There are many different benefits that come from implementing platforms into your business. For example, a platform business model will not only grow faster but it will also scale better compared to traditional models. Platform business models build a self sufficient community which means less advertising money is needed to be spent. Platforms also solve connection and efficiency issues so you don’t have to waste energy on these issues. Finally, some examples of a platform business model include AirBNB and Amazon.
Key Takeaways:
- Software has become more intelligent and are able to follow people and how they are better.
- Platforms aren’t new, but thanks to the new digital age, they are becoming more popular.
- Some of the most popular companies where transactions are made are actually platforms.
“According to a recent marketing technology study, the average marketer is using around 12 software tools a day — with some using over 30.”
Read more: https://blog.hubspot.com/marketing/platform
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