Facebook Ads are a powerful advertising tool, but in order to know how to optimize them and use them for best return, marketers need a way to test the ads. Understanding what works best for their business enable marketers to iteratively improve the ad campaign, which ultimately leads to more leads and higher conversion rates. The end goal is maximization of returns on marketing investment. Before you make a statement that Facebook and its ads did not provide a tangible result for your business, ensure you’ve thoroughly tested the setup.
Key Takeaways:
- It’s usually a mistake for marketers to decide that their Facebook ads are not hitting the mark.
- Before giving up and pulling the plug on a Facebook campaign, first test you ads for an array of variables.
- A good rule of thumb is to set aside between 10 to 20% of the overall budget and allocate it specifically for testing.
“You should also consider the significance of your results and the cost of your objective as you set your testing budget. To visualize this, you’ll spend more to test ads with a cost per lead of $25, than a cost per lead of $3.”
Read more: https://www.socialmediaexaminer.com/how-to-test-facebook-ads-optimal-results-andrea-vahl/
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