Most marketers do not need persuading of the efficacy of pay per click advertising. But, recognizing that it deserves a good position on your personal table of useful digital tools is one thing. Deciding what is a reasonable budget allotment for it is entirely another. One precept that is important for budget allocators to know is that the decision should not be made in a vacuum and definitely not one time and forever. The choice regarding the right amount to spend should be flexible and continuously up for negotiation, depending on goals, the economy and other factors. First, use the SMART framework to create specific, measurable, achievable and relevant and time-bound goals for your marketing division. These highly specific goals will help you decide on a precise budget. Then, by multiplying your rate of cost per click against your new traffic goals you should have a great new ability to devise an entirely reasonable budget.
Key Takeaways:
- It is important to make goals and then create traffic generation requirements because this will tell you how much traffic you need to achieve your goals.
- It is possible to find out CPC costs from looking at a combination of historical data and current pay-per-click efforts.
- Looking at your goals and your pay-per-click budget can help define what the marketing budget should look like in that area.
“Before diving into the dollars and cents of your PPC campaign, you must define what you are spending for. Setting quantitative, actionable goals and a timeline for your PPC spend is essential.”
Read more: https://www.inc.com/peter-roesler/helpful-tips-to-set-your-ppc-budget.html
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