No two buyers are exactly the same, and this can be a difficult concept for many to grasp because we want to be able to predict the behaviors of people a lot easier than that. A person who works at an office on the corner, will probably stop at that starbucks that is on the corner as well, if they drink coffee. This is just one example of analyzing customer behavior. It can be hard to understand them all, but it’s important.
Key Takeaways:
- Buyers don’t realize that they have a buying pattern, it is up to the sellers to identify it.
- The behavior that a consumer shows is their buying behavior, and no two people are the same.
- You can analyze both their regular shopping behaviors, as well as their impulse purchases.
“Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage.”
Read more: https://blog.hubspot.com/marketing/buying-patterns
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