Agencies have a much better way of monitoring their productivity these days and there are ways that you can make yourself more marketable in the digital age as well. You no longer need to look through endless amounts of data to help you understand what is going on with the health of your business. There are automated programs available for you to use to do just that. Be sure to personalize your website and stay on top of understanding your customers.
Key Takeaways:
- Digital marketing is undergoing a revolution, now you can see your progress as you go.
- No longer do you have to read through spreadsheets, you can now automate this information.
- You will also want to make sure that the right people are viewing your ads instead of wasting time.
“Programmatic buying is an automated method of purchasing digital media in real-time that is easily adjustable. That means if budgets change, if you want to test new messaging, or if placements aren’t producing good results, media buys can be changed or scaled instantly.”
Read more: https://blog.hubspot.com/marketing/data-driven-targeted-ad-campaigns
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