Google Display is a network that attracts millions and millions of dollars, and many wonder what is so special about it, since Google provides many options for product promotions. With this network, competition for keywords is lesser, so the probability of reaching the potential customers is higher. Through this network the audience you reach has somewhat weaker intent, but your cost-per-click is also significantly lower. This is its strongest point, as it provides a good trade-off between cost and reach.
Key Takeaways:
- Google provides a lot of advertising potential but many people want to look into Google Display Network when search results are saturated.
- Google Display Network is more about brand awareness and you should expect lower conversion rates.
- With Google Display Network you are able to target in-market segments which allow you to narrow down on the demographics you get exposure from.
“With it, there’s less competition for inflated keyword bids, so you’re more likely to reach users actively searching for your products and services. Though the audience intent is not as strong, you get a much lower cost-per-click and many more impressions.”
Read more: https://blog.hubspot.com/marketing/google-display-network
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