Small business owners may not be well versed in many aspects of marketing and they most likely do not have the budget to hire experts. Therefore, they are forced to learn on their own, but thanks to online resources, this task is not as difficult as it used to be. One of the most important marketing segments for small business owners is search engine optimization. It is a powerful tool that may allow your business to differentiate itself from competition.
Key Takeaways:
- For someone who’s just starting an online business or making a website, SEO can be quite overwhelming to pursue without knowledge of the basics.
- Meta descriptions are ideally between 155–160 characters–long enough so they’re sufficiently descriptive, but short enough.
- Make a one- to two-minute YouTube video that explains what your company does and some of its top products. Upload it and be sure to complete the back end metadata.
“SEO has endured its fair share of transformations over the years with the ever-changing rules, facts, information and tactics that have either been effective or reimagined by Google’s Algorithms when some pages didn’t quite perform accordingly.”
Read more: https://keap.com/business-success-blog/marketing/seo/seo-tips-for-beginners
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