Creating innovative and engaging content on a somewhat regular, scheduled basis is one of the biggest challenges content marketers face. As a result, it is no surprise that no content is created equal and some is better than others. Eliminating underperforming content should be part of your optimization process. It may be tempting to leave it as is, but this decision can be detrimental to your rankings as most search engines look at comprehensive picture of your website. In other words, search engines reward good content.
Key Takeaways:
- Content has been all the rage, but what is important is data analysis and optimization.
- Good content is key, make sure you are focusing on what you can fix and make better.
- Your content might not do well if it doesn’t match the users intent as far as what they are looking for.
“This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought.”
Read more: https://moz.com/blog/improve-underperforming-content
Leave a Reply