When Fallon first started out on social media it was during the Myspace days, and when she first started using Facebook she really didn’t like the platform much. She decided that it was possible to get organic traffic without using ads. One of the ways that she dove into right away was live video. She realized that using live video was a way to keep people engaged and to have more people find you in an easier way, and with a more organic method.
Key Takeaways:
- As you evolve from a Facebook consumer to a creator, your personal profile needs to change accordingly.
- Fallon recommends leveraging Facebook notifications, which begins with replying to someone’s comment.
- Facebook events, such as pre-scheduled Facebook Live videos, can be leveraged to support your content.
“Her Facebook-focused membership community for female business owners is called the Secret Mermaid Cove.”
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