Despite some misconceptions about emails and marketing campaigns based on it, this is still the channel that provides the highest rate of return on your marketing investment. Email messages are relatively easy to personalize and have the highest open rate. Campaigns differ in their nature. You can have a campaign that emphasizes the benefits and are loaded with content, while other will focus on what is new in your product or service offering. More direct campaigns will ask for feedback on a free information and directly ask for purchase.
Key Takeaways:
- Goodwill campaigns must offer something free, and shouldn’t pitch a new product or service.
- News jacker emails require strong subject lines and links or footnotes to the source article.
- In a Gain/Logic/Fear campaign, the first email makes an offer, the second uses logic, and the third relies on fear of missing out.
“Even with the changes in content consumption, emerging MarTech, and articles consistently claiming email is dead or dying, we’ve seen (as have many others) that email is one of the single most effective channels in moving people through the Customer Value Journey.”
Read more: https://www.digitalmarketer.com/blog/email-campaigns-boost-conversions-youtube/
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