According to recently published data by HubSpot, Facebook is not only the top content channel, but also provides the superior return on investment for marketers. Over 50% of marketing professionals prefer this platform when it comes to the biggest bang for your marketing back. The advantage of Facebook over other platforms is that it can deliver very strategically targeted advertisement. Furthermore, it provides several ways in which you can test effectiveness of your ads even before you launch the campaign. Split testing is one of the most popular methods, where users test different versions of ads simultaneously, in order to see which one performs better.
Key Takeaways:
- With Facebook you can use the Ad Manager toolbar to quickly create an A/B test based on different criterion.
- You can create duplicates of your A/B test and change things like audience or focus instead on the visuals.
- You want to make sure you have your budget planned as well as good hypothesis which you can measure for success.
“The Toolbar will let you use an ad campaign you’ve already created as a jumping off point for your new test”
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