Every online business owner appreciates that the bottom line when it comes to keeping their business running and relevant centers entirely on creating new leads and keeping those precious customers already acquired interested, loyal and coming back time and again. Data backs up this gut instinct, showing in real figures that it costs five times more to acquire a brand new customer than it does to keep ones already reeled in. Knowing this makes the oft-viewed abandoned cart all the more heart-breaking for site owners to witness. Emotionally, it’s stomach-lurching to be rejected. But, having a new and shiny customer reject your site for no obvious reason is a punch to the wallet. There are actions to take, however. First off, remember that first impressions count. They can be instantaneous and devastating. And with the huge array of choices online, you may never get a second chance at that .05 seconds, which is all the time data suggests a new browser needs to form an opinion on your site. Revamp your site accordingly. Make sure it gives newbies lots of reasons to look twice. Remove. clutter. Make it easy to read and browse. Up the color use and minimize the annoying ads. Cater to those browsers with handicaps. Use pop-ups that catch browsers on the way out and give them another chance, or reason to stick around. Use clear call to action verbiage and make sure that your site is mobile-friendly. Always ask for and use feedback to improve your site for customers.
Key Takeaways:
- Use a minimalistic site design with the right colors, avoiding spammy ads and popups.
- Take the effort to make sure your website is both ADA compliant and mobile-friendly.
- Have your CTA in multiple prominent locations and create the urgency in users to click it.
“If you haven’t tried implementing exit-intent popups for your site, you should definitely try it out. In fact, exit-intent pop-ups have the chance of recovering around 10% to 15% of your about-to-abandon visitors. Hence, exit-intent popups are definitely worth a shot.”
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