The line from lead to purchasing might seem like a straight line, but nothing in life is that straight forward. There are differences among different people with how they behave when they purchase something. Sometimes they will sign up for a free trial, sometimes they will download an ebook, and sometimes, they may even purchase something, but you still cannot predict this behavior. You can identify triggers though, where you can understand their behavior better based on what they were doing when they decided to do what they did.
Key Takeaways:
- Understand your buyer persona so that you can tweak your content towards them which will lead to more traffic and happy visitors.
- Figure out which actions you want your system to perform such as sending emails or categorizing contacts in a database once they join or sign up for your site.
- Look at your marketing efforts and see if there are any repetitive tasks. If there are, try to eliminate those tasks.
“When 80% of customers are more likely to make a purchase when brands offer personalized experiences, it just makes sense.”
Read more: https://blog.hubspot.com/marketing/triggered-emails-marketing-automation
Leave a Reply