Social media is now an integral part of any marketing strategy and the forefront of digital marketing. Professional marketers are discovering new ways to maximize the use and benefits of these platforms as they continue growth. Most users are seeking interactive and engaging content and high engagement correlates to high conversion. This aligns well with goals of most businesses. There are many ways in which you can achieve these goals, but none of them should be looked at as independent means.
Key Takeaways:
- An important precept for all digital marketers to keep in mind is that whether the goal is ROI or something else, no part of an improvement plan can work in isolation, all parts are affected.
- Robert Cialdini is the person responsible for creating the term Social Proof and it is an important concept for marketers.
- The concept asserts that people will often mimic the actions of others when in ambiguous situations.
“Despite being on different levels of the marketing funnel, they can improve simultaneously. Here are six steps you can follow to make that happen.”
Read more: https://www.entrepreneur.com/article/359460
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