If you are wondering why shopping carts are being abandoned on your website, it’s important to realize that it could be a number of things. One of the reasons are that the shipping costs weren’t what they were expecting and aren’t willing to pay that amount. Another reason is that they have to create an account first, which is a headache, the website just isn’t trustworthy enough, or it could even be that the purchasing process is just way too long.
Key Takeaways:
- The number one thing that makes most users abandon their shopping cart are shipping costs that they are not expecting.
- Consumers usually want to simply purchase the product they came to get, which is why many abandon their cart when they’re forced to create an account to shop.
- A poor user experience can lead to customers abandoning their shopping carts, and it is much more effective to make the experience easy for them.
“But some of them can, which is why having an effective cart abandonment email is so important. More than 40 percent of cart abandonment emails are opened, 50 percent of those opened emails are clicked, and 50 percent of those who clicked ultimately purchased.”
Read more: https://www.entrepreneur.com/article/354111
Leave a Reply