When creating a website, the “About Us” page is a very important component to your design. This page provides information about who you are, what you do and how you do it as well as what matters to you. These things have the ability to influence potential followers. To make this page effective, keep it simple to navigate, include testimonials, be useful, accessible and engaging. While that may seem overwhelming, it really doesn’t have to be. Simply provide information in a clear and easy-to-understand manner to help people understand who you are as a person or a business.
Key Takeaways:
- Although all of your website pages are important, do not overlook your About Us page. It gives browser a crucial bead on who you are.
- The About Us summarizes “you,” or your brand, by describing what you do and how and why you do it, and sometimes even when and how you started. It helps to bond you and your brand to your browser.
- Oftentimes the About Us page can tip the scale for a browser deciding whether to shop, sign up for a newsletter, download some content, or even buy a product.
“This often requires finding the right balance between compelling content and a design carefully planned to look the part.”
Read more: https://www.searchenginejournal.com/about-us-page-examples/250967/#close
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