If you’re feeling uninspired by your social media content lately, you’re not alone. It happens more than you’d think.

It can be difficult to think of new, unique ideas all the time. To help you break out of your creative rut, we’ve found five social media content hacks that will totally transform your ads, inspire new, high-quality posts, and improve your performance on social media.

1. Leverage the Authority of Influencers

If you want your content to be seen by more people, try working with influencers. Influencers are people with a lot of followers who can help promote your content to their audience. To find an influencer, look for someone who is popular in your niche and who has an audience that would be interested in your content.

The best way to find an influencer in your industry is to use a tool like BuzzSumo or Grin. BuzzSumo allows you to find influencers in different niches, as well as discover influencers who have shared similar content to yours.

You can also improve your content by working with influencers. Influencers tend to create content that is more authentic and original, which can help your content stand out.

81% of marketers in a Linqia study also use influencers’ content on other social media platforms, and 51% of marketers have agreed that it is much more effective than the content created by their brands.

2. Repurpose Your Post into an Infographic or Video

Recycling your old posts by turning them into visual content is an effective way to expand your brand’s audience and increase traffic.

Blogging is the most important form of content marketing for promoting their business, 37% of marketers agree.

An infographic is a combination of data and design that is share and liked three times more than other formats on social media. They are especially popular among B2B companies, with 65% using them as part of their content strategy, according to the Content Marketing Institute.

If you want to increase views and traffic, share complicated information in the form of infographics. This will help you get your audience’s attention and help them understand the information better.

To create an effective infographic, start by distilling the most important information from your original post. Then, use a tool like Piktochart or Infogram to design something eye-catching.

If you want to engage your audience more, repurpose your text posts into videos. Just make sure to add a call-to-action at the end.

The goal is to get them to click on the CTA, which will take them to your site.

An example of this is AT&T, who are a leading company in media, communications and entertainment, who launched AT&T Cargo View, which allows businesses to track their shipped cargo from anywhere in the world.

3. Send Your Posts in an Email Newsletter

The most popularly used channel for content distribution among B2B marketers is email, with 93% of respondents in the CMI study choosing it as the format they use.

Email newsletters are a great way to share your latest content with your subscribers. Adding social media share buttons makes it easy for your subscribers to share your content with their followers.

4. Use Plain Text in Emails

Image-based emails from brands are less likely to be opened or clicked on, according to HubSpot. Therefore, brands should focus on using text-based emails instead.

Nathan Ellering of CoSchedule searched through his email data to look for patterns.

He was surprised to find that emails with graphics and images had 3.5% lower open rates than those with just plain text.

Despite the common assumption that visuals engage an audience, many content marketers prefer plain text.

6. Get Your Post Re-Published on Other Platforms

In order to reach a new and relevant audience, publish content on other platforms in addition to your own blog. This will help you expand your reach and improve your chances of getting more traffic to your site.

Medium is a great publishing platform to use if you want to share your work with a specific audience. You can sign up for an account using your Facebook or Google account. Once you’re signed up, you can choose which topics you want to follow. This is a great way to make sure you’re reaching people who will be interested in what you have to say.

7. Add Social Buttons to Increase Shareability

Using social media buttons can help improve the chances that your readers will share your content with others.

The location of social media buttons can have a significant impact on website traffic.

Here are a few tips to give you ideas:

• Add a Click to Tweet Tool – Take an interesting piece of information or fact and turn it into a small snippet that people can easily share on Twitter. This snippet can be some interesting statistic or some summarized tip that would immediately draw an audience.

• Add a Pin It Button – For quick and easy sharing of interesting infographics or images on Pinterest, add a Pin It Button. This is ideal for promoting content that contains plenty of visuals.
• Use Image Sharer – Just like a Pin It Button, SumoMe helps you create a social share button which is superimposed on your content’s image. For this add-on, you can select social networks like Facebook, Pinterest, Twitter, and Buffer. And you can also control the position of buttons on images when a reader is going through your content.

8. Share the Content Multiple Times on Social Media

If you want your content to be seen by more people, you need to share it on multiple social media platforms. Examples of social media platforms you can use to share your content include Facebook, LinkedIn, Twitter, and Google+.

You can increase the reach of your content by sharing it with others. This could potential reach thousands of new readers who may then share it with their followers.

It’s important not to post the same kind of content on all social media platforms. Make sure to customize your content to fit the platform you’re using.

You could promote your blog by sharing links to it on social media, along with relevant images. For example, on Facebook you could post a link to your blog, along with a relevant image from the blog post. Or, you could directly share the link with a preview image. On Instagram, you could post the relevant image and update the link in your bio.

Use social media management tools to help you create a posting schedule. This will ensure that you are regularly publishing content at times when your audience is most active.

The best available scheduling tools are Buffer and MeetEdgar.

If you are new to social media scheduling, HootSuite is a great platform to start with. It is easy to use, and lets you upload text, hyperlinks, and images.

9. Get Included in Roundups

The more backlinks you have, the more traffic you will get.

Besides submitting guest posts, you can also search for ways to have your content included in roundup posts.

If you use Google, you can find monthly, weekly, or even daily roundups in your niche that you could be included in. Try searching for some keywords related to your niche, along with words like “monthly,” “top 10,” “weekly,” “roundup,” “link love,” or “best of.”

If you want your content to be considered for the next round-up, you can contact the editor.

There are three main reasons why roundups are important for content promotion:

1. Roundups Attract Huge Traffic – Your post can get direct traffic comprised of people who read the roundup post.
2. Roundups Can Boost Your Authority – By having an association with influential people, your post gets an authority. Your post will have much higher value when it is included with well-known contributions.
3. Roundups Help Build Relationships with Influencers – An expert roundup is one of the best ways to get noticed by influencers. Contacting influencers for roundup is a great start to establishing a relationship with them.

This is an example of how a roundup post on travel can bring together many different travellers’ experiences from all over the world.

This is a post that includes tips from different travel bloggers. Having different perspectives makes the post more valuable to readers and also helps to get more traffic from the contributor blogs.

10. Outreach to People You Mentioned in the Post

You should go through your posts and make a list of all the names you’ve mentioned, whether they’re influential experts or brands. The goal is to reach out to them and get them to share your content with their social media followers.

Reach out to potential sharers with a positive note about the tool or software.Begin your message with something like, “Thanks for developing an amazing tool.”

Make sure your outreach email is brief and easy to understand.

11. Submit the Post to Communities Like Reddit and Quora

If you want to drive more traffic to your site, don’t underestimate the power of social media sites that aggregate user-generated content, like Reddit and Quora.

There are two clear benefits to sharing your content on these sites. You will build links that not only increase your traffic but also improve your authority.

5 Social Media Content Hacks to Skyrocket Your Growth

Hack #1: Utilize User-Generated Content 

User-generated content is content that is created by your brand’s users. This can include image content, reviews or testimonials, and common queries transformed to FAQs.

Having user-generated content decreases the pressure to come up with content ideas every day, and it also helps social media growth. UGC is 42 percent more likely than than posts you create yourself to earn traffic, leads, and sales.

Hack #2: Use Go-Live Features to Showcase Your Brand Behind-the-Scenes

The average consumer watches 92 minutes of digital video every day.

The world’s population is projected to reach 9.7 billion by 2050—a 32 percent increase from today. The expected population increase of 32% by 2050 should be a cause for concern.

How can your brand take advantage of this huge amount of digital content being consumed?

By going live.

Zoom, Facebook, Instagram, and other platforms have live video functionality.

Live video is a great way to connect with your followers in real-time.

Hack #3: Diversify Your Content Assets 

Although your target audience may share a common goal, they are still a group of individuals with diverse learning styles.

If you diversify the content you post on social media, you’re more likely to have something that appeals to everyone in your audience.

You want to create a library of content assets including infographics, success stories, blogs, whitepapers, videos, and other forms of social media content.

Tips to Diversify Assets

However, creating a social media content library doesn’t have to be a daunting task for organizations with small marketing departments. The process can be time-consuming, but it’s possible to create new content assets without feeling overwhelmed.

Tip 1: Use Tools to Help

You don’t need to do everything yourself, there are tools like Cohley which can help you get photos, videos, reviews and other assets at a lower cost.

Consider options that will allow you to set and stick to predefined pay ranges for creators and include as much context in your creative briefs as needed.

Hack #4: Create Cohesive Campaigns Across Social Channels 

Differentsocial channels usually have different audiences, not to mention differentrequirements and expectations. Consequently, identical content does not always haveidentical success across social channels.

As you create your cross-social media campaigns, you want to tell a unified story that doesn’t bore your reader. Content should be aligned with the theme, but presented very differently on each respective platform.

Tips for Cohesive Cross-Social Campaigns

Here are three tips that will help you succeed in telling a cross-platform story.

Hack #5: Lower Internal and External Costs to Produce Assets so You Can Spend More Elsewhere

Tips for Lowering Content Production Costs 

The financial cost of creating new social media assets can be very expensive. However, it doesn’t have to be this way.

Content promotion is the Key

Even if you create amazing content, you may not get the results you want. Content marketing is not only about creating quality content, but also about making sure your content is seen.

Content promotion is just as important as, if not more important than, creating the content itself. If you don’t promote your content, it won’t be able to generate the traffic it needs to be successful.

When it comes to content promotion, there’s a lot you need to know before getting started. These tips will set you on the right path. If you have any questions, feel free to ask in the comments below.