If you sell a real product, understand that you are selling to a real person. To transform a case study into a successful sale, this is a critical thought process you must embrace. You can achieve this by finding the right client for the right service. There are many avenues to proceed such as the best, in person however in this difficult times, that is not an option. Many use emails that include many compliments to the receiver along with nicely trimmed offers. You also may remember to include any problems along with successful solutions to both your project manager and client. Either way, do your homework, consider useful tips in trial and error and learn from past mistakes.
- While a case study sounds tedious, a customer success story sound potentially enticing. You can with some writing finesse turn the tedious into enticing.
- If your story shows an arc of change, it can become more than a humdrum case scenario, particularly if it answers the question how did the person change emotionally throughout the process?
- To gain the most interesting results, ie story, you should look for the client with the most interesting, or thorny problem, that they successfully solved.
“The more involved the client, the more likely they are to give you more information in their interview.”