Facebook is growing into a formidable platform for video content, transforming itself from strictly networking website to a powerful marketing tool. Currently, around half a billion people is accessing video content on Facebook daily. As marketers shift their budgets towards online content, this number is only expected to grow. The biggest advantage of having videos on this platform is its highly efficient targeting strategy, based on large amount of data that is continuously collected and analyzed, allowing marketers to change their approach dynamically.
- Recently Facebook has become a contender for the world of creating videos and uploading them.
- You can use in stream ads which are the same ones that people see on tv.
- Be sure to set your objectives, what action you want to get out of people viewing your ad.
“If you’re one of those marketers who wants to dive into advertising with Facebook videos — but isn’t sure where to start — keep on reading”