In these days of social media platform, virtual reality and interactive content, it seems that e-mail is an outdated marketing channel. This attitude is wrong for the simple reason that e-mail still boasts the highest conversion rates among any marketing channel. Creating a good e-mail list is the starting point for successful marketing campaign. Collecting prospective customer’s information can be done through simple forms on landing pages or pop-ups, which although often annoying are surprisingly effective.
- Create a timed pop up survey so that you can get more information from your customers without coming across as too intrusive.
- Pitch your newsletter on your social media accounts and leave a link to it in your email signature, as this will build it very easily.
- Create more landing pages and make sure to optimize them to make your email list look as valuable as possible.
“HubSpot has found personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors — that’s almost double your potential email subscribers.”