To stay afloat in the digital business world, it is essential to stay current with the latest technology. technology-based tools are the bread and butter that will keep an online entity alive, foster engagement and build return on investment. Overtime, it is almost imperative and inevitable that your stash of technology will grow as your needs grow. But, rather than let your stash grow willy-nilly, like a plot of weeds, it’s wise to devise a strategy for building a marketing technology stack that will stand the test of time and meet your growing needs. Bear in mind that there are literally thousands of tech options to choose from. A great marketing hub is essential too, as it can serve as a platform from whence to launch all campaigns. Always keep your technology solutions as simple and strategy-focused as possible. Each tool should be user-friendly. Look for mid-level when it comes to scope, innovation and price. Don’t be afraid to get more than one version, because it’s all about the fit for your business. Remember that documentation, data and reading and tracking that data are all essential for keeping your business ship moving.
- There are a lot of questions that you might be wondering about, but no matter what the answer will always be, more.
- Technology is used by marketers to execute their marketing plan and engage more followers.
- When you are designing software, it is important to remember to always keep it simple.
“As your team and business scales, it’s important to incorporate marketing technology into your day to day processes. You’ll want to use tools that make your today processes easier, and will stay with you as you grow your business.”