Digital marketing and digital analytics are two different things. Digital marketing tells you to look at the bigger picture, and digital analytics encourages you to take a look at smaller details one at a time so that you can build this bigger picture. You can track the amount of page views that there are by each customer. Page views measure each time the page is loaded by someone. The traffic is the amount of people visiting over a period of time.
- Digital marketing entails much more than digital analysis does like most would do with Google analytics.
- Digital marketing is a way for companies to see how well their company is performing.
- There is a lot that goes into digital marketing and what a lot are currently doing, isn’t enough.
“While web analytics can provide you with a wealth of insight into the performance of your website, marketers need richer data to understand the impact of their marketing campaigns on conversion rates and a buyer’s journey. Looking at top-level web analytics metrics like traffic is only the first piece of the puzzle.”