If you are wanting your analytical strategy to work, then you have to look at everything at face value and see the full picture of all the information. Try to get creative with your data analysis as well. Some of the best ways to see the data are with new ideas forming in your mind. You can also use data to approve or disprove any theories or hypothesis that you have had about your marketing strategy.
- Most marketers agree that there is a significant advantage when data is used to help inform and shape marketing decisions.
- Data can enable marketers to convince leadership within their organization that their ideas are worthy of consideration.
- It is important for the marketing team to be creative with their analytics tools, remember that every metric matters, and use data to confirm or dismiss ideas.
“For monday.com, that analytics tool is homemade: “Our main tool for tracking campaigns is an internal and powerful tool we built here, in-house, called BigBrain.” Shay told me.”