Facebook Ads can be very effective as their tools allow you to target very specific audiences. The problem for many businesses is spending too much for little results. To remedy this you will want to make sure your Click-Through Rate for your offer is 1% or higher. Then check that your CPM rate is not higher than $42 per 1000 impressions. In this case you want to fix your ads and landing page to … [Read more...]

SEM is all about investing to protect your position on Google SERPS. Other businesses are paying and so it can be almost impossible to rank first just by organic traffic alone. You want to save money by using all the tools available for ad auctions. You need to figure out which keywords are worth bidding on. Google gives you a quality score based on how your landing pages, ads, and keywords look … [Read more...]

If you are looking into making a You tube channel, then I probably don't need to tell you that You tube accounts for a lot of the video content that is available online, you already know. You will want to log into your Google account first in order to create your You tube account. Be mindful of your audience when you are filling out all of your information making the You tube account. You will … [Read more...]

There are quite a few different things that you can do to optimize your content strategy in order to get better lead generation. One of the most important things that you can do is always keep track of your conversion funnel and re-evaluate it if there are things that are not working as well as you want. You want to always adjust and amplify your conversion rate as much as possible. Finally, make … [Read more...]

A lead magnet works by asking for the viewer to input their email so they can get something from you. This could be anything from an ebook to a one time free download of software. This is typically the only way you can get someone to hand over their private information for free. Lead generation can difficult for most businesses and so coming up with an enticing offer is the key to getting new … [Read more...]

If you are new to using You tube videos to help create content, then there are things that you should know when it comes to delivering different content. When you first start with the You tube videos, make sure you have the right equipment that will capture the interest of the people that you are wanting to attract, make sure it speaks the right language. It should also grab their attention within … [Read more...]

There are some differences between paid media, owned media and earned media. Paid media is media where an investment is made that pays for visitors or conversions through specific searches or affiliate marketing. Earned media includes word of mouth marketing as well as influencer marketing that can help grow a brand. Owned media is owned by a specific brand and are things that you will see on … [Read more...]

There are many things that you can do to optimize your Facebook Lead Forms in order to gain better results. Make sure that you choose the right lead form type and add some background text and an image to help it stand out. Add a CTA as this will allow you to get customers interest in your product to increase. Finally, make sure to review and publish your Facebook lead form and double check to see … [Read more...]

A marketing plan creates a roadmap for future business growth. To create a good one, start with an understanding of your customers. Next, perform a marketing audit that includes SWOT analysis and competitor benchmarking. Objectives need to be created, but they must be SMART ones. Furthermore, perform customer segmentation based on strategic initiatives you've developed. The next steps are figuring … [Read more...]

There are many things that you can to do create a customer retention strategy that will work long term. First, make sure to always get feedback from your customers and then take that feedback and implement it into your products. Next, make sure to invest in great customer service because chances are your competitors will have great customer service as well. Finally, design a referral program that … [Read more...]