A good social media marketing strategy involves building buzz and anticipation on social media. The first step is deciding what you're building buzz for. It's a mistake not to have a specific product or service in mind. Next, think about any objections your audience might have (e.g., lack of money or time). Asking your target audience for feedback about an upcoming product launch can help generate … [Read more...]

Social media is now an integral part of any marketing strategy and the forefront of digital marketing. Professional marketers are discovering new ways to maximize the use and benefits of these platforms as they continue growth. Most users are seeking interactive and engaging content and high engagement correlates to high conversion. This aligns well with goals of most businesses. There are many … [Read more...]

Many marketing initiatives are centered around content. This is especially true for search engine optimization or PPC, but also for most other ventures. There is also a connection between e-mail power and outreach and content, especially for businesses that do their commerce exclusively online. By leveraging your content, you will increase the conversion rate through targeting a specific group … [Read more...]

In these days of social media platform, virtual reality and interactive content, it seems that e-mail is an outdated marketing channel. This attitude is wrong for the simple reason that e-mail still boasts the highest conversion rates among any marketing channel. Creating a good e-mail list is the starting point for successful marketing campaign. Collecting prospective customer’s information can … [Read more...]

Facebook ads are a great tool for online marketers. But, how do you assess the best budget allocation for your Facebook ads? To assess your best budget, you must clarify your business goals. Is it all about the money, or the client-base? A normal marketing budget tends to range between 5 and 15% of the business budget. New entities that need to push their presence will veer towards the high end of … [Read more...]

Changes in Google's algorithm have made clear the importance of mobile-friendly website design. Building a mobile-friendly site requires going far beyond making it look good on different devices. Try to capitalize on “micro-moments,” the intent-rich moments when customers make decisions. An example would be Hertz sending an email about your rental car the moment your plane lands. Additionally, … [Read more...]

It can be tempting to try and use each and every social media platform that exists, but you don't want to focus on the options you have in that aspect, you will want to focus on the things that are much deeper than that. There is a platform that is right for you for what you are doing. You will also want to make note of the amount of engagement you are receiving on that page and what you can do to … [Read more...]

Advertising online may sound like an easy concept. But, it really is a skill that requires careful planning, based on a wide array of components. There are a great many distinct steps, all of which must be traversed with utmost precision to create the best outcome. Loss of leads and income is the penalty for haste and lack of care. It all starts with finding the best audience for your ads, those … [Read more...]

Startups are notoriously difficult to keep going. The death rate for new online businesses is high. So, if your all about launching a new small to medium-sized online business, it's essential to find ways to put the odds a bit more in your favor. And, yes there are ways to do this. In order for your new venture to make its mark, particularly in an already congested field, it is imperative to pick … [Read more...]

You can use emails for a lot of different things, but the main thing is to build trust between you and the customer. When people receive an email, they want to know that this one is special and unique to them. People receive a lot of emails and you will want yours to stand out. You can build on that trust by filling in any gaps or questions that they might have. You can also use the emails to show … [Read more...]