Conversion rates are important as they let content creators know how many users achieved a specific goal. For example, if a product website has 1,000 visitors, and only ten of them purchase the product, the conversion rate it 1%. Increasing this number means more sales and more revenue, but can sometimes be tricky. Sites should understand their visitor’s demographic information to tailor content … [Read more...]
Get insights and take action on changing customer behaviour
The integrated measuring tools that Google offers their marketers is a great way to determine how your customers are changing when it comes to their consumer behavior post-pandemic. Attribution is a feature within Google Ads, and it can help you figure out the exact paths your customers are making before a conversion happens. One of the models within this tool is the data-driven attribution model, … [Read more...]