Changes in Google’s algorithm have made clear the importance of mobile-friendly website design. Building a mobile-friendly site requires going far beyond making it look good on different devices. Try to capitalize on “micro-moments,” the intent-rich moments when customers make decisions. An example would be Hertz sending an email about your rental car the moment your plane lands. Additionally, reconsider the metrics you established in the outdated desktop-centric world. Furthermore, embrace the intimate aspect of mobile, the sharing and personal communications. Lastly, consider the basics. Most emails are opened on mobile, so make sure text, images, CTAs and links are large and easy to read.
- Mobile optimization is when you design a website and your content to perform on mobile devices just like it would perform on laptops.
- You always want to be paying attention to your metrics so you can learn from them and adjust for improvement.
- When creating your website for mobile, try to make sure that you use large text and large images that are easy to see.
“Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations.”