The new normal brought upon by the global coronavirus pandemic has left marketers scrambling to remain engaged with their audience. During these times, marketers should be offering up free content, focusing mainly on community outreach. They should also be upfront with their customers since these trying times have no room for deceit. Other techniques that marketers may want to try to combat the effects of COVID-19 are looking for new partnerships, creating engaging virtual experiences, and planning for the future.
- COVID has changed much of the way we have been doing business. We have to figure out how to pivot and survive.
- We can offer virtual tours and even change our marketing campaigns with long term growth included.
- We want to be transparent with our customers so they know they can rely on us in these hard times.
“Keep reading to learn how several marketing experts are adapting their strategies to our new reality.”